Privacy policy

 

Last Updated: February 26, 2026

This Privacy Policy describes how AM Brand Group Kft (the "Site," "we," "us," or "our") collects, uses, and discloses your Personal Information when you visit, use our services, or make a purchase from amoelle.com (the "Services"). For the purposes of applicable data protection laws, including the General Data Protection Regulation (GDPR) and UK GDPR, AM Brand Group Kft is the data controller of your Personal Information.

1. Contact Information

If you have questions, want more information about our privacy practices, or would like to make a complaint or exercise your rights, please contact us:

  • Email: hello@amoelle.com
  • Mailing Address: AM Brand Group Kft, Törökvész út 82, Budapest, 1025, Hungary

2. Personal Information We Collect

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We refer to any information that can identify an individual as "Personal Information."

A. Device Information

  • Purpose of collection: To load the Site accurately for you, and to perform analytics on Site usage to optimize our Site and marketing.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: Shared with our processors, including Shopify, Google Analytics, Meta, and TikTok.
  • Personal Information collected: Web browser version, IP address, time zone, cookie information, sites or products you view, search terms, and how you interact with the Site.

B. Order Information

  • Purpose of collection: To fulfill our contract to you, process payment information, arrange shipping, provide invoices/order confirmations, communicate with you, screen for potential risk or fraud, and provide advertising relating to our products.
  • Source of collection: Collected directly from you.
  • Disclosure for a business purpose: Shared with our processors, including Shopify (e-commerce platform) and Klaviyo (email marketing).
  • Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers/payment gateway details), email address, and phone number.

C. Customer Support Information

  • Purpose of collection: To provide customer support and resolve issues.
  • Source of collection: Collected directly from you.
  • Personal Information collected: Name, email address, order details, and the contents of your communication with us.

3. How We Process Your Data (Lawful Bases)

Pursuant to the General Data Protection Regulation (“GDPR”) and UK GDPR, if you are a resident of the European Economic Area (“EEA”) or the United Kingdom, we process your personal information under the following lawful bases:

  • Your consent; 
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest; 
  • For our legitimate interests, which do not override your fundamental rights and freedoms.

4. Sharing Personal Information

We share your Personal Information with trusted service providers to help us provide our services and fulfill our contracts with you:

  • Shopify: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy.
  • Klaviyo: We use Klaviyo to manage our email marketing campaigns and communicate with you about your orders and abandoned carts.
  • Legal Compliance: We may share your Personal Information to comply with applicable laws and regulations, respond to lawful requests for information, or otherwise protect our rights.

5. Behavioural Advertising and Analytics

We use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you.

  • Google Analytics & Google Ads: We use Google to understand how customers use the Site and to run advertising campaigns. Read Google's Privacy Policy. You can opt-out of Google Analytics here.
  • Meta Pixel & TikTok Pixel: We share information about your use of the Site, purchases, and ad interactions with Meta (Facebook/Instagram) and TikTok to deliver relevant ads to you on their platforms.

How to Opt-Out of Targeted Advertising:

  • Meta (Facebook): Ad Settings
  • Google: Ad Settings
  • TikTok: You can manage your targeted advertising preferences within the privacy settings of your TikTok app.
  • Digital Advertising Alliance: You can also opt out of some services by visiting optout.aboutads.info.

6. Your Rights (GDPR & UK GDPR)

If you are a resident of the European Economic Area (EEA) or the United Kingdom, you have the following rights regarding your Personal Information:

  • Right to Access: You have the right to request a copy of the Personal Information we hold about you.
  • Right to Rectification: You have the right to request that we correct inaccurate or incomplete information.
  • Right to Erasure (Right to be Forgotten): You have the right to ask us to delete your Personal Information.
  • Right to Restrict Processing: You can ask us to temporarily halt processing your data.
  • Right to Data Portability: You have the right to receive your data in a structured, commonly used format.
  • Right to Object & Withdraw Consent: You can object to data processing based on legitimate interests, and withdraw your consent for marketing (e.g., clicking "unsubscribe" in our emails) at any time.

To exercise these rights, please email us at hello@amoelle.com.

7. International Data Transfers

Your Personal Information will initially be processed in the EEA. However, because we use global service providers (like Shopify, Google, Klaviyo, Meta, and TikTok), your data may be transferred outside of Europe, including to Canada and the United States.

We ensure that such transfers are fully compliant with the GDPR by relying on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses (SCCs) or the EU-US Data Privacy Framework, ensuring your data receives an adequate level of protection.

8. Automated Decision-Making

Our processor, Shopify, uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. This includes:

  • Temporary blacklists of IP addresses associated with repeated failed transactions.
  • Temporary blacklists of credit cards associated with blacklisted IP addresses.

9. Data Retention

When you place an order through the Site, we will retain your Personal Information for our records for as long as necessary to provide our services to you, or until you ask us to erase this information. Certain data (such as transaction records) will be kept longer to comply with Hungarian and EU tax/accounting legal obligations.

10. Minors

The Site is strictly not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children or minors. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at hello@amoelle.com to request deletion.

11. Cookies

A cookie is a small amount of information downloaded to your device when you visit our Site. We use functional, performance, and advertising cookies to optimize your experience.

Cookies Necessary for the Functioning of the Store:

Name Function Duration
_ab Used in connection with access to admin. 2y
_secure_session_id Used in connection with navigation through a storefront. 24h
_shopify_country Used in connection with checkout. Session
_shopify_m Used for managing customer privacy settings. 1y
cart / cart_sig / cart_ts Used in connection with the shopping cart and checkout. 2w
checkout_token Used in connection with checkout. 1y

 

Reporting, Analytics, and Advertising Cookies:

Name Function Duration
_shopify_s / _shopify_y Shopify analytics. 30min / 1y
_ga Google Analytics tracking. 2y
_fbp Meta (Facebook) tracking pixel for advertising. 3mo
_ttp TikTok tracking pixel for advertising. 13mo

 

Note: You can control and manage cookies through your browser settings or our site's Cookie Banner. Removing or blocking cookies can negatively impact your user experience.

12. Changes to This Policy

We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons.